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Search Engine Marketing Kit by Dan Thies

  • Dan Thies has been a search engine consultant since 2000.
  • He speaks at all US-based "Search Engine Strategies" conferences.
  • He is an executive member of SEOPros, the organization for search engine professionals.
  • Dan charges (and gets) $1695 USD for a 15 week coaching program.
The Search Engine Marketing Kit
Search Engine Marketing Kit
with FREE 30 Minute
Internet Marketing Consultation
and FREE Shipping

$249

    

The Search Engine Marketing Kit

  • Learn best-practice strategies to maximize traffic.
  • Discover keyword strategies you won't find anywhere else.
  • Find out the best ways to optimize pages and build links.
  • Avoid getting banned from search engines.
  • Work around obstacles such as Flash, content management systems, and server issues.
  • Create, optimize and manage advanced pay-per-click campaigns.
  • Learn to sell professional search engine marketing services.

                

Freelance Web Developers & Web Development Firms:

Web DevelopersSearch Engine Marketing Training Kit TestimonialDid you know the average SEO Firm has 9 employees, 35 clients with an average value of $30,107 each, and $157,796 in annual revenue per employee (source: MarketingSherpa's Buyers Guide to SEO Firms, 3rd Edition)?

By offering search engine marketing services to your Web design clients you'll not only be able to generate additional income, you'll also become much more valuable to your clients and prospects. By not only delivering Websites but traffic, leads and sales, the potential value of all your Web design projects will go through the roof.

The Search Engine Marketing Kit will show you not only how to create optimized Websites, but also step-by-step how to market, present, and price your search engine services.

WebSite Owners & Managers:

Want to increase your traffic? Want more sales?

Site ManagersThe Search Engine Marketing Kit is a complete and up-to-date guide on the world of search engines. You'll learn optimization, keyword selection and pay-per-click strategies that have been reviewed by today's leading experts.

Included in the kit is information on optimization for large complex Websites, including optimizing content management systems and Flash animations, and working around duplicate content and various server issues.

The Search Engine Marketing Kit is divided into seven chapters.
UnderstandingUnderstanding Search Engines
  • Find out how the search engine landscape is shaping up for 2005.
  • Discover how crawlers work and exactly what they do.
  • Learn how spiders deal with DNS, server problems and dynamic sites.
  • Get the basics on how search engines set priorities on what to index.
  • Learn how search engines store data about your webpages in a database.
  • Uncover how link analysis, hubs and Google PageRank work.
  • Obtain behind-the-scene information on how search queries are processed and ranked.
  • Get Dan's insight on top search trends for 2005.
UnderstandingSearch Engine Optimization
  • Learn advanced keyword research & selection strategies.
  • Improve crawlability to get more of your site indexed.
  • Solve page layout and HTML issues.
  • Optimize the top 5 key elements of all your Web pages.
  • Discover the best submission and paid-inclusion tactics.
  • Create a link strategy and manage your external profile.
  • Avoid getting banned or labeled as a search engine spammer.
UnderstandingAdvanced SEO & Search Engine Friendly Design Search Engine Marketing Training Kit Testimonial

 

  • Learn how tables, CSS layout and frames affect indexing.
  • Deal with Flash, dynamic site and server issues.
  • Create crawlable DHTML & JavaScript menus.
  • Discover how dynamic websites (CMS & shopping carts) affect SEO.
  • Avoid accidentally creating duplicate content for search engines and learn to diagnose the problem if it happens.
  • Find & fix server and domain issues including dealing with multiple domains, redirects, affiliate program links, custom error pages, and domain name moves.
  • Understand advanced spider control and redirection strategies.
UnderstandingPay-Per-Click Advertising
  • Go step-by-step through the pay-per-click advertising process on Overture and Google, including the crucial differences between the two.
  • Learn advanced "Dayparting", positioning, targeting, and distribution strategies
  • Write ads that qualify and motivate visitors at the same time.
  • Get step-by-step advice on testing using quadrants, the A/B/C method, and benchmarking.
  • Gain advice on creating and testing landing pages for your campaigns.
  • Get tips on improving your conversion rate.
  • Get an overview of the PPC alternatives: paid inclusion, trusted feeds, and paid directory inclusion programs.
UnderstandingRunning a Search Engine Marketing Business
  • Detailed advice on preparing to sell your services.
  • Essential services to offer, plus the processes & tools you'll use.
  • Understanding the services selling cycle, gaining experience and references.
  • How to find prospects and write proposals that win the client.
  • The best ways to price your work.
  • Planning strategies for your clients, from keyword selection to content and links.
  • Tracking and Reporting for your clients.
  • Outsourcing work to 3rd parties.
UnderstandingInterviews
  • Learn insider information from Andy Beal, the owner of the world's largest SEM firm with over 150 employees (Keywordranking.com), Jill Whalen of High Rankings, John Slade of Overture, Greg Jarboe of SEO-PR, and Scottie Claiborne of the Karcher Group
UnderstandingTools

Get over a dozen pages worth of reviewed resources and tools to help you with your search engine marketing efforts, including reviews of analysis tools, PPC tools, and various keyword research services.

SEM Tools

Search Engine Marketing Training Kit TestimonialWhen you order, you'll receive a binder with 301 letter-size pages of detailed how-to information, tips and strategies that you can put to use immediately.

You'll also get a CD-ROM packed with tools and documents for use in your own search engine marketing efforts or as part of your search engine marketing business.

  • Sample SEM Proposal
  • Client Assessment Form
  • Keyword Analysis Worksheet
  • Directory Planning Worksheet
  • Sample SEO Presentation
  • Process Flowchart
  • Sample SEM Services Agreement
  • Site Review Checklist

... and more!

The Search Engine Marketing Kit

You can order the kit through this Website for $249.00 USD. Within one week you'll receive a binder and CD-ROM hand delivered to your home or office with hundreds of pages of detailed how-to advice and insight from one of the foremost search engine marketing experts.

We are currently offering free world-wide shipping for a limited time only. US & Canada orders are shipped via UPS and International orders are sent via tracked USPS Global Express Mail.

        


We accept Visa We accept Mastercard We accept Amex We accept PayPal

Please direct all questions to our Customer Support Department.



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Have time to market your own website on the internet?Go Ahead...Do-It-Yourself!Wright Consulting Firm offers extensive do-it-yourself Search Engine Optimization (SEO) Training and Tools for: Business Owners who are in a highly competitive industry and want to rank higher and generate more leads online.Web Designers who want to help their clients market their web sites and build search engine friendly web sites.Current and Future Professional Search Engine Optimizers who want to learn what's working right NOW in the search engines to build a stronger SEO business and those who are looking for a second career, or who want to start a home based internet marketing business.Professional Affiliate Marketers who want to attract a new variety of target audiences to their Web sites.Anyone and Everyone with a Web Site who is serious about increasing traffic, strengthening their search engine optimization skills and bringing in more qualified traffic that actually converts to genuine sales. Get Search Engine Optimization (SEO) Training TODAY!


Wright Consulting Firm

Houston Area
Search Engine Optimization (SEO)

22136 Westheimer Parkway, Suite 224
Katy, Texas 77450 

Houston Area Local: (281) 599-1364
National: (866) 261-1448
Email: info@wcfirm.com




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  4. Submit URLs to search engines

  5. Analyze conversions using WebTrends

 

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